In the Kenya Premier League (KPL), sponsorship is a partnership between a brand and the KPL or its teams or players. In exchange for marketing benefits, the brand will support the KPL in various ways, including financial investment, product and service provision, and on-ground activations. Sponsorships will provide brands with high visibility and a platform for new products.

Players, under the guidelines of their respective franchise, may endorse the brand on the limited spot on their jerseys, social media, or in interviews.

Sponsorships directly earned by the KPL organizer/host will generate revenue, from which some share will be transferred to Central Pool Account for sharing with franchises. Likely, each franchise will have opportunity to have sponsors for their respective franchise. The Franchise will also have direct revenue generation, from which franchise will share some part with their team and the Organizer/Host. KPL has designed some network to provide the space and opportunity for the sponsors and left some options with the Franchise to use that further for their sponsors.

Some of the Key Sponsorships in the KPL T20 are:

• KPL T20 Title Sponsor

• Platinum Sponsor

• Diamond Sponsor

• Gold Sponsor

• Silver Sponsor

• & Franchise (Team Owner)